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March 25, 2008
And it tastes good too…
It’s not often you find a high street brand with a sense of humour.
I remember chuckling in a service station, not, I think you’ll agree, an easy phenomenon, when, with nothing better to do, I read the drink container the contents of which I had just consumed. It said they promised that they’ll never use any chemicals or preservatives in their drinks, then added: if we do you can tell our mums.
This is the they in question.
Humour, I guess, is a hard thing to pitch, in the cut-throat world of marketing strategy. Though here they keep it quietly in the copy.
Posted by john at March 25, 2008 09:39 PM