Blueberry Ribena?

Ribena bottlesNews that Ribena are to introduce a new |blueberry softdrink for the female 18-30 market.

Apparently sales of blueberries has nearly doubled in the last year, on news that the fruit could help the body protect itself from a variety of illnesses. Interestingly, blackcurrant growers are hitting back with a campaign reminding consumers that their fruit contains more anti-oxidants, thus helping with a healthly lifestyle.

Of course, it's not the first new flavour, Ribena being available in Strawberry, Apple, and Orange. It'll be interesting to see how it catches on, and whether this latest health fade will catch or not.

Oh, and before you ask, I am looking for a blueberry tea to add to my other infusions ;-)

About Alan Bell

Lapsed: electronic engineer, scout leader, project controller.
Now: Oracle Primavera training consultant, business support manager, occasional website designer.

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This page contains a single entry by published on January 9, 2006 12:42 PM.

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