Facebook Changes Ad System

Catching up on the news today, Facebook have changed the Beacon logging after protests from users. For those not aware, it's their ad/tracking system for Facebook users which businesses can subscribe to. It basically tracks what you're shopping for, looking at, and lets your friends know, and more importantly for campaigners, businesses who pay for the info too.

Now, I've been watching this with interest. Particularly as I've always thought, since Facebook is free, there's gotta be a catch somewhere. Something's got to pay for it, yes? So it's not surprising that they're eager to sell all this info to businesses. And business is happy to pay to be part of it too.

I've had 2 big debates on this whole concept recently down the pub. One were it was argued that they can't do that, as the terms and conditions prevent them, and one that the T&C's don't matter, because you ain't paying for it. Either way, the conditions are that they may change. Big brother is watching, and there's no way of getting away from that. Publish and be damned, and if you don't want anyone to know, keep it to yourself ;-)

About Alan Bell

Lapsed: electronic engineer, scout leader, project controller.
Now: Oracle Primavera training consultant, business support manager, occasional website designer.

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This page contains a single entry by published on December 1, 2007 7:01 PM.

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